I got my first job in marketing in 2005, and I moved into healthcare marketing in 2009. Since then I’ve worked with big companies and individual health and wellness business owners.  Although the size of the companies vary, the essential elements of marketing don’t,...

What is marketing? When I ask this, most people answer with “social media, adverts, events” and so on. That’s right. To an extent. Marketing is everything you do as a business owner. There’s a book by Jan Carlzon called Moments of Truth. I haven’t...

Have you ever spend aaaaaaages creating your Facebook posts, writing the words, creating the images, making a video, doing a story, only to hear nothing?Silence.No comments, no likes, no engagement.It’s pretty demoralising isn’t it?You take all that time to show your...