What is marketing? When I ask this, most people answer with “social media, adverts, events” and so on. That’s right. To an extent. Marketing is everything you do as a business owner. There’s a book by Jan Carlzon called Moments of Truth. I haven’t...

Have you ever spend aaaaaaages creating your Facebook posts, writing the words, creating the images, making a video, doing a story, only to hear nothing?Silence.No comments, no likes, no engagement.It’s pretty demoralising isn’t it?You take all that time to show your...

How do you feel about social media for your business? Honestly? “Urgh. I hate it. I wish I didn’t have to do it.”  “It feels like homework and I thought I’d left that behind at school” “I love it. You can’t get me off it. I’m on there all the...