What’s the best way for you to promote your business

What’s the best way for you to promote your business

Hands up who’s made a Black Friday purchase this weekend?
 
Me too!
 
I’m enjoying getting my Christmas presents sorted but, let’s be real, I haven’t got everything bought yet, and I’ve only wrapped two presents so far.
 
So is there space for another Black Friday/Cyber Monday offer? (Of course! There’s always space, and if you haven’t put yours out there, do it now!)
 
Well, here’s mine.
 
I know a lot of my audience struggle to know how to “do” marketing.
 
It makes sense.
 
You’re a health and wellness professional. Not a marketer. You know how to make someone feel better. That’s what you’ve spent years learning.
 
So if you’re looking for the next steps you need to take with your marketing so you can reach more people and get more clients, then book a one hour Marketing Clarity Call with me.
 
On the call you’ll:

  • Gain clarity on how to promote your business and get more clients
  • Discover which marketing tactics are right for you, right now
  • Find out how simple marketing can be

 This is for you if you’re:

  • Wondering why what you’re doing isn’t working
  • Curious as to why your competitors seem to have loads of clients, yet you’re struggling
  • Want to know what you need to do now to find clients

So how much is this?

Well, it’s Cyber Monday isn’t it? And we all love a bargain don’t we?

Drum roll please………………………🥁🥁🥁

£37

Yep, for the price of less than one appointment with you, you can gain clarity on how to promote your business and find more clients.


Oh, and by the way, the call is going to be all value. It’s not 30 minutes help and then 30 minutes of me pitching my other products. It’s 60 minutes of value all for you.
 
“This sounds amazing, how can I book?”
 
There are two things to do:

  1. Pay here: https://www.paypal.me/louisemansergh/37
     
  2. Then, book your call here: https://calendly.com/louisemansergh/60-minute-clarity

My calendar is only open for the next two weeks, and there’s limited slots during this time so there isn’t a whole lot of space if you want to book a call.

Now for the scarcity tactic.

The slots to book a call will only be open until 12noon tomorrow.
 
Remember, this is advice tailor-made to you and your business. This isn’t general information I’m giving in a post or on a video. This is unique to you, your business and your audience.
 
So whaddya waiting for?

  1. Pay here: https://www.paypal.me/louisemansergh/37
  1. Then, book your call here: https://calendly.com/louisemansergh/60-minute-clarity

This is totally last minute…

This is totally last minute…

This is totally lastminute.com but later on tonight I’m hosting a live training, that’s part 1 of 3 over the next three days, to set you up for promoting your business this Christmas on social media.  

I know many people are sorted for Christmas (have you got your presents wrapped? Me neither!) but a lot of us aren’t and I don’t want to see any health and wellness businesses miss out on sales because they ran out of time.

Each day contains an easy step to move you forward which won’t take longer than 5-10 minutes, plus on Friday I’ll give you the graphics for free!

I’ll be going live each day and I’m only doing it in my Facebook group – The Marketing Hub. I won’t be sending any emails.

Join me at 9pm GMT tonight! 

See you there! 🎄🎅🎄🎅🎄🎅

Feeling overwhelmed by which marketing tactic to choose?

Feeling overwhelmed by which marketing tactic to choose?

Marketing your business can feel complicated, especially when you’re not an expert at it. List building, funnels, landing pages, ROI, SEO, doing lives, doing stories, emailing, collaborating, webinars, guest blogging, vlogging, doing your own blogs and so on and so on.
 
It can make you feel 🤯🤯🤯
 
So, if you don’t yet have waiting list of clients here are a few basics I recommend you focus on:
 

  1. Be visible on social media. Post on your Facebook page, but don’t just leave it there, cost nobody’s going to find you if you’re just posting on your page. You need to find and connect with other people on there. One way to do that is to join Facebook groups that contain your ideal customer and get involved in the conversations in there. Answer questions, find out about people, connect, make contacts, give tips and showcase your awesome knowledge and the difference you can make.
  1. Build your email list. Yawn. I bet you’ve heard this before, but it’s so true as it’s the most valuable marketing asset you’ll truly own. Offer an amazing free download and when the weekly promo threads come up in the groups you’re a part of, tell people about your freebie. If you can’t create one quickly enough, offer a free 20 minute call with you to help someone take their next step.

Once you have an email list, send an email at least once a week. It doesn’t need to be long, but commit to saying hello every week. You can tell a story about something that happened to you and bring it back to your business, you can share a client win, you can share your own wins, you can share what you’re promoting or anything else you’d like to talk about.

  1. Create new content regularly. This could be a blog, vlog, Facebook live and so on. A five minute video is fine. You don’t have to start big, just jot down a few ideas of what you could talk about, and start with the first one.  And, once you have done this you can use this content on your social media, in your emails and on your website. 

Once these are up and running (and it won’t take long), you’re growing your email list, being visible and making offers, then you can start looking at other things like webinars, podcasts, guest blogging etc etc.

Deck your social media with boughs of holly!

Deck your social media with boughs of holly!

How have you got on with your guide to Supercharging your Christmas marketing?

Let me know what you’re going to do this Christmas to promote your business, I’d be happy to give you some tips and help you get more sales this year.

With that in mind I created a short video all about making your Facebook banner look festive and Christmassy (I’m sure that’s a word, isn’t it?!) using Canva.

Adding a festive touch to your social media is a really easy way to get into the Christmas spirit and is something that can be done super quickly.

You can find the video in my free Facebook Group – The Marketing Hub over here: https://www.facebook.com/louisemansergh/videos/10158920741014428/

If you’re not a member come and join us, I’d love to see you inside the group.

The easiest way to find a client today

The easiest way to find a client today

I have a question for you.
 
How many times have you enquired about buying something and the company you were buying from didn’t follow up with you?
 
This could be when you’ve asked about opening times, tried to make a reservation, left a message to book an appointment and so on.
 
A few weeks ago I was having a problem with the social media scheduling software I use. I sent them an email and they said they’d get back to me. They didn’t.
 
So I had to chase again to find out what to do, and it turned out the solution was pretty simple (almost as easy as turning it off and turning it on again. Why is that always the answer to tech issues?!)
 
Anyway, it wasn’t a great customer experience because they didn’t follow up with me.
 
So what is following up? Following up is sending an email or calling someone who expressed an interest in your services but never became a client. This might be someone who has:

  • Filled in an enquiry form
  • Had an initial appointment or consultation and didn’t have any follow up sessions
  • Had a free call and didn’t buy your product or service
  • Sent you an email

If you have anyone in your database, or email provider who has contacted you but not become a client, reach out to them. Give them a call or drop them an email. Follow up!
 
Find out how they’re doing. Did they get the answer they’re looking for? Would they still like some help?
 
Following up works for a number of reasons:

  1. It’s quick!
  2. You already have warm leads (people who are interested in working with you) and it’s easier to convert warm leads to clients than find new people to market to
  3. It helps you build connections with potential clients, and even if they say no now, keep in touch with them and they might say yes next time.

So have a think about people that have contacted you and could become a client, and follow up with them today!

72 days to go

72 days to go

Earlier this week I did a training in my Facebook group all about planning your marketing for Christmas.  I know, I know, it’s only October. But before you know it:

The lights will be coming on in your town centre and over your neighbours’ houses
The John Lewis Christmas ad will be on the tv
And… 
Mariah will be telling us all she wants for Christmas

The thing is last year:
 

  • 53% of people planned to do their Christmas shopping in November
  • We planned to spend £1.8billion on buying an experience for a present
  •  Brits were planning on spending an average of £129 each on experience-based gifts

So if you haven’t started planning how to promote yourself over Christmas go and grab my guide to Supercharging your Christmas marketing.

Inside you’ll find 20 ideas to market your business over the festive season.

You can get yours here