The thing I hear about most from my audience is that they want more clients. 

“I want more clients”

“How do I find people online?”

“How do I connect with my niche?”

This probably sounds familiar.

Another thing I find is that we want more leads and clients but for many of us money is tight. So whilst we would love to blow the budget on testing Facebook ads we just don’t have the time / patience / deep pockets that we would like to do this, and do it well.

So instead here are three ways to grow your audience, which you can then use to get new leads and clients.

1)            Guest posting

Are there websites that you know your ideal customer is reading?  Can you write a guest post for at least one of these websites? Not sure?  Then go to the website and find out if and how they accept guest posts. There will usually be a form to fill in or an email address where you can put forward your pitch to write an article for them.

If you’re not sure which websites accept guest posts in your area of expertise come here is a directory that might help: https://www.prepostseo.com/guest-posting-sites. The beauty of doing a guest post is that it is on the internet forever. So there will always be new people that find you you online.

You can always do a google search too. “keyword, guest post”, “keyword, write for us” or “keyword, contribute to our site” are good places to start.

2)           Be a guest on a podcast

What podcasts do your ideal clients listen to? If you don’t know, ask them and find out! Podcast hosts are often looking for good people to interview on their podcasts. And there is no reason why you can’t be one of them.

Take a look at the websites for these podcasts and they will often have a section on how to be a guest on there. Before you make your pitch listen to at least two episodes of the podcast.  You’ll get a good feel for the show and if there are regular items. Also, you’ll stand a much better chance of getting on if you compliment them on their podcast as part of your pitch. (And it’s really obvious in your pitch if you don’t listen to their podcast!)

If you get selected spend time preparing the three key messages you want to get across during your interview. It so easy to have a chat with someone and get to the end and realise you’ve not said what you wanted!

For example, if you’re an Osteopath your three key messages might be

1) I help people over 40 with their back pain
2) back pain is such a common problem and can be extremely debilitating
3) my clients find my treatment helps them get their life back

3)            Social media

Now I know this is a bit of an obvious one but there’s a difference between posting on social media and being social on social media. They’re not the same!

You already know this, I’m sure, but just posting on social media isn’t going to help you get more clients. It is so easy to get caught up in the busy work of thinking about what to post, creating posts and scheduling them, that after you’ve done all that you think the job’s done.

I hate to break it to you, but it isn’t.

Social media is about connecting and building relationships with others.  1 by 1. I know this seems time-consuming, and it is, but it works. I have reached out to people on Twitter for my clients, which meant they got clients through the door who wouldn’t have heard about them otherwise. I have joined groups on Facebook and group chats on Twitter, where I’ve helped others, given advice and tips, for myself and my clients, and seen recommendations and clients come through the door.

Being sociable, visible and helpful works on social media. Just posting does not.

If you feel your social media isn’t really working for you at the moment, keep your eyes peeled as I have something that will help you improve your social media game massively.

I’ll tell you all about it soon.