Welcome to my Blog

Here you'll learn my latest tips and strategies to get more patients into your practice
What is marketing? 

What is marketing? 

What is marketing? When I ask this, most people answer with “social media, adverts, events” and so on. That’s right. To an extent. Marketing is everything you do as a business owner. There’s a book by Jan Carlzon called Moments of Truth. I haven’t...

All that effort, only to hear……silence

All that effort, only to hear……silence

Have you ever spend aaaaaaages creating your Facebook posts, writing the words, creating the images, making a video, doing a story, only to hear nothing?Silence.No comments, no likes, no engagement.It’s pretty demoralising isn’t it?You take all that time to show your...

How’s your social media working for you?

How’s your social media working for you?

How do you feel about social media for your business? Honestly? “Urgh. I hate it. I wish I didn’t have to do it.”  “It feels like homework and I thought I’d left that behind at school” “I love it. You can’t get me off it. I’m on there all the...

3 ways to increase your audience

3 ways to increase your audience

The thing I hear about most from my audience is that they want more clients. “I want more clients”“How do I find people online?”“How do I connect with my niche?”This probably sounds familiar.Another thing I find is that we want more leads and clients but for many...

I was exhausted but I couldn’t sleep

I was exhausted but I couldn’t sleep

Happy New Year!I know it’s 7th January but it’s not too late to wish you a Happy New Year is it?How was your Christmas?  I hope it was good for you.I hosted this year, but my other half, Nick, was working so I did the hosting myself. I had my parents, my sister...

What’s the best way for you to promote your business

What’s the best way for you to promote your business

Hands up who’s made a Black Friday purchase this weekend? Me too! I’m enjoying getting my Christmas presents sorted but, let’s be real, I haven’t got everything bought yet, and I’ve only wrapped two presents so far. So is there space for another Black...

This is totally last minute…

This is totally last minute…

This is totally lastminute.com but later on tonight I'm hosting a live training, that's part 1 of 3 over the next three days, to set you up for promoting your business this Christmas on social media.  I know many people are sorted for Christmas (have you got...

Feeling overwhelmed by which marketing tactic to choose?

Feeling overwhelmed by which marketing tactic to choose?

Marketing your business can feel complicated, especially when you’re not an expert at it. List building, funnels, landing pages, ROI, SEO, doing lives, doing stories, emailing, collaborating, webinars, guest blogging, vlogging, doing your own blogs and so on and so...

Deck your social media with boughs of holly!

Deck your social media with boughs of holly!

How have you got on with your guide to Supercharging your Christmas marketing?Let me know what you’re going to do this Christmas to promote your business, I’d be happy to give you some tips and help you get more sales this year.With that in mind I created a short...

The easiest way to find a client today

The easiest way to find a client today

I have a question for you. How many times have you enquired about buying something and the company you were buying from didn’t follow up with you? This could be when you’ve asked about opening times, tried to make a reservation, left a message to book an...

72 days to go

72 days to go

Earlier this week I did a training in my Facebook group all about planning your marketing for Christmas.  I know, I know, it’s only October. But before you know it:The lights will be coming on in your town centre and over your neighbours’ housesThe John Lewis...

Is it too early for the C word?!

Is it too early for the C word?!

I’m sat at my desk and I’ve done my “have-to-dos”. I’ve: Scheduled my FB postsScheduled my Facebook group posts Gone live in my groupDone my client work What next? I have a list of “nice-to-dos”:Create some new social media graphicsCome up with 10...

There are always ways to find new clients

There are always ways to find new clients

Potential clients are everywhere.Sometimes it feels like you’ve “done everything” to find new clients, but you're just not getting the number of enquiries you want or building a waiting list of clients. If this sounds like you, what can you do?Keep doing the same...

Want to grow your business?

Want to grow your business?

Last week I ran a 5 Day Marketing Plan Training.  You may have heard about it in my emails the last few weeks! 🤣Anyway, the response from people who did the challenge was amaaaaazing! Too often it’s easy to feel all at sea when it comes to marketing. ...

“It’s ok, I can do this on my own”

“It’s ok, I can do this on my own”

“It’s ok, I can do this on my own”“I’ll just copy what she does. She knows what she’s doing.”“If I just follow what it says in that free cheat sheet I downloaded I’ll be fine.”Any of this sound familiar?They do to me because I’ve said them.I remember when I first...

Marketing is easy

Marketing is easy

I know, I know, that’s easy for me to say. I’ve been in healthcare marketing for a decade.  But here’s the thing – anyone can do it. Yes, really.  Just remember the fundamentals to marketing are:  Knowing who your audience isHaving a message that...