I know it’s 7th January but it’s not too late to wish you a Happy New Year is it?
How was your Christmas? I hope it was good for you.
I hosted this year, but my other half, Nick, was working so I did the hosting myself. I had my parents, my sister and her husband and their two year old daughter, and my in-laws over. We had a lovely time and Nick made it home for the evening, which was great.
New Year’s Eve came and went for me this year. I have two and five year old sons so my New Year’s Eve looked like this:
I did however, wake up at midnight as my neighbours we’re letting off fireworks. I got up and looked out of the window and could see, not just next doors, but loads of fireworks going off across the town. It was brilliant. 🎆🎆🎆
I went back to bed and although I felt tired (Christmas holidays with two little ones does that to you!) but I just couldn’t get back to sleep. My brain was buzzing with all the things I want to accomplish this year – personally, health wise, family and friends, with my business – so with Nick sleeping next to me I got out my phone and listed everything that was on my mind.
20 minutes later I was done. It didn’t take long but it felt so much better writing down everything that was on my mind and now I know where I want my life to go this year.
One of the things for me personally on the list included making more friends – I’ve lived in my town for 4 years now but I still only know a handful of people. It’s easy with young children to stick to the same places and just make chit chat with other mums, especially as it takes time to build a friendship but this year I will make more proper friends.
Boom – I’ve declared it, now I just have to go and make it happen!
So tell me, have you mapped out your plans and goals for 2020? They could be teeny tiny or huge, or perhaps a bit of both, personal or professional.
Maybe you want to see your family more often (or less!), maybe you want to be healthier, maybe you want more clients???
This is totally lastminute.com but later on tonight I’m hosting a live training, that’s part 1 of 3 over the next three days, to set you up for promoting your business this Christmas on social media.
I know many people are sorted for Christmas (have you got your presents wrapped? Me neither!) but a lot of us aren’t and I don’t want to see any health and wellness businesses miss out on sales because they ran out of time.
Each day contains an easy step to move you forward which won’t take longer than 5-10 minutes, plus on Friday I’ll give you the graphics for free!
Marketing your business can feel complicated, especially when you’re not an expert at it. List building, funnels, landing pages, ROI, SEO, doing lives, doing stories, emailing, collaborating, webinars, guest blogging, vlogging, doing your own blogs and so on and so on.
It can make you feel 🤯🤯🤯
So, if you don’t yet have waiting list of clients here are a few basics I recommend you focus on:
Be visible on social media. Post on your Facebook page, but don’t just leave it there, cost nobody’s going to find you if you’re just posting on your page. You need to find and connect with other people on there. One way to do that is to join Facebook groups that contain your ideal customer and get involved in the conversations in there. Answer questions, find out about people, connect, make contacts, give tips and showcase your awesome knowledge and the difference you can make.
Build your email list. Yawn. I bet you’ve heard this before, but it’s so true as it’s the most valuable marketing asset you’ll truly own. Offer an amazing free download and when the weekly promo threads come up in the groups you’re a part of, tell people about your freebie. If you can’t create one quickly enough, offer a free 20 minute call with you to help someone take their next step.
Once you have an email list, send an email at least once a week. It doesn’t need to be long, but commit to saying hello every week. You can tell a story about something that happened to you and bring it back to your business, you can share a client win, you can share your own wins, you can share what you’re promoting or anything else you’d like to talk about.
Create new content regularly. This could be a blog, vlog, Facebook live and so on. A five minute video is fine. You don’t have to start big, just jot down a few ideas of what you could talk about, and start with the first one. And, once you have done this you can use this content on your social media, in your emails and on your website.
Once these are up and running (and it won’t take long), you’re growing your email list, being visible and making offers, then you can start looking at other things like webinars, podcasts, guest blogging etc etc.